Lego movie

1. The way a film is produced and marketed is done in this order:
Produced
Exhibited
Marketed
Distributed
2. A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group
3.
Warner Bros. Pictures. 
20th Century Fox.
Paramount Pictures.
Universal Pictures.
Sony Pictures Entertainment
Walt Disney Studios.
4.

British Board of Film Classification

5. Warner Bros., Animal Logic
6. Dan lin, Roy lee
7. Chris Miller, Phil Lord

03/05/18   Intertextuality:
  1. The relationship between texts, especially literary ones. E.g using lego sets and props.

    Emmit is the special and they need to put the "piece of resistance' on the Kragle to stop everything getting glued by Lord Business. Some of the messages are teamwork and friendship and having confidence.

    Links to other warner brother films are: Including Batman, superman, Green Ninja, Dumbledore, Gandalf, wonder woman, Green lantern etc.

    Postmodernism
    Films often contain these characteristics:

    They might 'challenge' genres so put lots in rather than only include one, they also might challenge the stereotypes.

    Pastiche: They might include other mimics or have a humorous take on society, like saying how expensive food or drinks are.

    Hyper reality: They could also break reality like the 4th wall.

    This film can be a good example of Postmodernism, Emmet can be seen as the damsel in distress at points in the film, Wyldstyle instead off being week and needing help, is strong and independent. They also do a lot of Pastiche like saying how much coffee is and how everyone just does as they say, a big thing is that they imitate the Matrix. And in the end they see the people who are playing with the lego.

    Propp's spheres of action

    10/5/18   Target Audience
    There are four types of people who this film is aimed at:
    1. Kids who play with lego.
    It appeals to kids  with the songs and the plot  of good vs evil and the characters such as Batman and Unikitty.
    2. Their parents/guardians who have had lego when they were younger.
    They will get nostalgia from the old sets and some of the actors.
    And also the intertextuality between the matrix and the lego movie.
    3. Young adult cinema goers.
     The actors of this generation e.g Chris Pratt and Will Ferrell. And for the characters like                batman and superman.








21/5/18

Matrix
Locations: Based in a city (simulation) and the 'the real world'. 
Characters:
Emmet=Neo
Wyldstyle=Trinity
Lord business= Mr.Smith
Vitruvius=Morphius
Themes/messages: Believing in yourself but don't believe in everything you hear or see and teamwork.
Narrative: 
Neo is the one and has to stop the Agents from changing the world.
Emmet is the special and needs to put the lid on the glue to stop lord business from changing the world. 
Evaluate the advantages and disadvantages of the intertextual relationship between the Matrix and The Lego Movie..
The advantages are that kids who watch the Lego Movie will get drawn in by the whimsical characters without knowing about what the moral is, the adults who have seen the Matrix will understand the links to it, also using the catchy song to draw in a bigger audience.
The disadvantages is that the older audience might not enjoy the Lego movie compared to the Matrix as its childish and annoying. Another disadvantage is that the Matrix is complicated and is hard to follow. I think it was an ADVANTAGE

24/5/18 Marketing

 To explore the marketing and promotion of the lego movie.

Lego sets
Posters
Trailers
Adverts
Pricing
Social media
Ad space
Contests
Give aways
News paper articles
Brand partnerships 
Merchandise

Synergy is used by bigger companies to help promote linked in products
Merch can be:
Lego sets
Activity books
Minifigures
Games
School supplies
Ways of promoting the film 

Website
Events
Posters
Links with global partners/brands
https://www.lego.com/en-gb/videos/themes/lego-movie

Link with global partners
Warner bros
Lego
RatPac
Horizontal integration 
When one company owns lots of other companies like warner bros owns, a record label, a production studio, and a distribution company.

 What made the lego movie so successful ?
When people saw the ad break the spread it around and talked about it as no one had ever seen it before, people got interested and then went to see the film.














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