The Music Industry
6/9/18
L/O: To identify and explain different much genres
pop
rock
rap
edm
dubstep
classical
jazz
hip hop
reggae
country western
opera
j pop
k pop
grime
disco
heavy metal
Rock
1.They all have their own style but wear darker colours and wigs or longer hair
2.They all sound different but they are mostly fast with guitars and drums and pianos,electric guitars,precision and back up singers
3.They sing about love,life,people
Pop
1.The men usually wear jeans and a shirts or t shirts and maybe with hats and jumpers with trainers. The women usually wear t shirts with skirts or dresses with makeup and maybe wigs or without and have natural hair with hair products.
2.They usually use drum machines or programmes to make their beats and music but they sometimes use guitars and drums and pianos.
3.They mostly sing about love and heartbreak.
Country western
1.The men usually wear cowboy hats,jeans,cowboy boots snd a shirt
The women usually wear cowboy hats,jeans,tight fitting tops,shorts or skirts, and sometimes cowboy boots
2.They usually have acoustic guitars with banjos,drums,,harmonicas,back up singers,side guitars.
3.Usually they sing about love and heartbreak
4.Is aimed at people that live in america out in the west.
5. Online music magazines and Online radio station
6. The link to the song is Here
Music Magazine
13/9/18
L/O: To explore the terminology and genres or popular music magazines
Typography: The style and appearance of the printed titles
Layout: The way it is presented on the page
Lexis: The language they use, usually it's complex
Colour palette: A range of colours they use to show different thing and or emotions
Mis en scene: The arrangement of the scenery or props in a picture or theatrical performance
(me's on sen)
Pop magazines:
All these magazines have a few things in common, and they are:
Bright colours(mainly pink)
Big titles
The main person is smiling
They all have lots of cover lines and minor images
Rock Magazines:
All these magazines have a few things in common, and they are:
Dark colours
Big titles
Lots of cover lines
They draw attention to the main person/people
Rap:
All these magazines have a few things in common, and they are:
None of them are smiling making them look kind of scary and mysterious
The shots are above the waist
The colours are mainly red
The colour green and gold are used to show money
They don't have any minor images
The titles are all bold and easy to read
Music Magazines 17/09/18
L/O: to identify and analyse a target audience using demographics and psychographics
Mix Mag-Dance music
Target audience- 18-28 year olds and people who love dancing and drinking
Identifying the audience:
Gender
Age
Location
Religion
Interests/Hobbies
Sexuality
Class (Posh/rich)
Income
Values/ideology
Existing or new audience
Race?
Demographics: Facts about a person
Age
Race
Location
Employment status
Psychographics: Personality and lifestyle
Personality
Values
Attitudes
Interests
Lifestyles
Demographics:
Age:18-28
Gender:Neutral
Race:Any
Location:Urban
Employment status:Any
Social Grade Categories
What group is mix mag ?
C1
Genre and target audience 20-9-18
L/O: to identify target audiences for a a variety of music magazine genres and link to genre codes
Billboard:
The colours are mellow which is a reflection on the artists music and it features a hit artist which will appeal to the TA
Age: 19-28
Gender: Mixed
Location: Urban
Employment status: Employed with money to spend on nights out
Mojo:
The colours reflect on the bans playing style which is rock, so the colours suit the genre and bands
playing style.
Age: 29-50
Gender: Predominately male
Location Urban maybe country
Employment status: Employed with money to spend
Kerang!:
The colours red, black, grey and white to reflect the music style. The front cover kinda links to the attitudes of the audience
Age: 20-50
Gender: Mostly male
Location: Urban
Employment status: Employed
XXL:
The front cover indicates that the more money they have the better, materialism
Age: 14-28
Gender: Mostly male
Location: urban
Employment status: Employed
Mojo magazine research:
Genre: From classic and modern rock, folk, soul, country to reggae,electronic and experimental
Circulation figures: 79,345
Publisher: Emap and since January 2008 by Bauer
Ta: rock lovers
Examples of artists featured: Dave Gohl, David Bowie and Oasis
Price: £4.59 per issue
The Magazine Industry 27/09/18
L/o: to explore the magazine industry ownership, regulation and revenue
Definitions
Conglomerate: a thing that includes groups of people.
Globalised: when a group or company runs globally.
Diversity: expanding and and branching out your company.
Regulation: setting standards or rules.
Revenue: income, especially when of an organisation and of a substantial nature.
Circulation:the number or copies a issue would sell.
What's on Tv: Published by Time Inc
Radio Times: Published by Hubert Burda Media
Tv Choice: Published by Bauer
Take A Break: Published by Bauer
Good Housekeeping: Published by Hearst Communications
Cosmopolitan: Published by Hearst Communications
BBC Gardeners world: Published by Hubert Burda Media
How many magazines does Bauer own? 600+
What other Uk magazines does it own ? Q and Mojo
How have they diversified the MOJO brand? They created an online Mojo platform so they hopefully won't lose money.
What other type of media companies does it own ? Film and tv, Cars and bikes,Gardening, Fish-keeping, Photography, Train, Fishing, Fashion, Golfing, Walking/Running and Mother care.
Which agencies regulate magazines ? IPSO and Impress
Which one did Bauer join ?
IPSO
Magazines receive revenue from what four sources ?
Advertising, Sales, Circulation and Subscriptions
Why do you think there has been a fall in print magazine sales? and ow can they try to fix it?
Cause everyone can find it on the internet so magazines are putting it online.
MOJO Magazine 1/10/18
L/O: to explore and define the magazine's target audience
They are 'Award winning"
High quality articles
New/Old artist's always the popular ones
It is a mix or all genres as long as its high quality
Every issue has a bespoke CD (print copies only)
They feature classic music as-well as the new stuff
Biggest music magazine in the UK
'If you are featured in MOJO you matter'
Hight brand values and integrity
High quality journalism
'Carefully crafted'
Covers all genres of music, ''Quality over popularity''
Weekly magazines target a working class audience
Monthly magazines target a middle class audience
MOJO Audience
Circulation= 68,000
Readership= 138,000
Its audience is mainly niche
Demographic= 68% male
Mean age= 42
ABC1 profile= 49%
Psychographics:
Still buy CD,s but will still use modern music sharing websites
Don't like pop as much as the things they grow p with
Like band like:The Beatles, Dylan, Bowie, Pink Floyd, Led Zeppelin, Neil Young and The Rolling Stones.
High disposable income, music defines them
Passionate about music
Go to live gigs
Active music site subscribers
Likely to be married with kids
Recommends bands to friends and family
MOJO: Ises and Gratification 4/10/18
L/O: to identify what audiences get out of music magazines.
U&G
1.Surveillance
2.Personal Identity
3.Relationhips
4.Diversion/Escapism
Personal Identity: They would identify with the old music that they love and identify with the artists, (fandom). They may see the artists as role models.
Social Interaction: The magazines might offer news or gossip on artists to do with their lives. Most magazines will always have the same page layouts such as at the gossip pages and so on.
Entertainment: The magazines offer comedy gossip, CD's and other free things such as amazing visuals. They also offer an space from the real world into the artists lives.
Surveillance: The magazines give a sense of being in tact with the rest of the world an and giving info about popular music. They offer reviews of artist, tv and films, they answer questions given to the artists by fans.
Cover analysis
L/O: to analyse the cover of magazines, linking it to the genre or audience 11-10-18
Babyboomer: a person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.
Diversification: the process of a company enlarging or varying its range of products or field of operation.
Audience adress: the way the audience is influenced and involves them.
Discerning: having or showing good judgement.
House style: a company's preferred manner of presentation and layout of written material.
Dave Grohl: He is the lead singer of the foo fighters, they are a rock band.
Lou reed: He was the guitarist of Velvet Underground and died in 2013
Nirvana: Nirvana was an American rock band formed by lead singer and guitarist Kurt Cobain. Nirvana went through a succession of drummers, the longest-lasting and best-known being Dave Grohl, who joined in 1990.
Elvis: Presley was an American singer and actor. Regarded as one of the most significant cultural icons of the 20th century, he is often referred to as the "King of Rock and Roll". He died in 1977
Ian Dury: Dury was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer of Ian Dury and the Blockheads
Sparks: Sparks is an American pop and rock band formed in Los Angeles in 1972 by brothers Ron and Russell Mael. The duo formed in 1968 under the name Halfnelson.
Dave Gilmour: Gilmour, CBE is an English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd. He joined the group as guitarist and co-lead vocalist in 1968
Cat Stevens: Cat Stevens, is a British singer-songwriter and multi-instrumentalist. His 1967 debut album reached the top 10 in the UK, and the album's title song "Matthew and Son" charted at number 2 on the UK Singles Chart.
MOJO Analysis
L/O: to analyse the cover of a mojo magazine, linking it to genre and audience
The mid shot of Dave Grohl makes him look very serious, this reflects how the magazines take what they publish and how the fans feel about MOJO and the music industry.
MOJO have used Dave Grohl in this magazine to show they use older artists as well as the new young artists, in showing someone like him on the front cover it could attract the older target audience and encourage them to pick up a magazine that involves one of the artists of their era.
A majority of the artists involved on the front cover are older and were influential on the 'baby boomer' audience who would have heard these artist as they were growing up, especially Elvis who started in the early 1950's 5 years after ww2.
The sans serif and block capitals that are used on the title for MOJO are used well, they make the title stand out and give the magazine its own look, these also reflect on the things that they report and review in their magazines, the curved edges on the title could show that they show the smooth side of music and the block capitals show they also show the heavier and stand out side of music like heavy metal and rock. Minor lines o the magazine give previews to what we will be seeing later on in the magazine and for the older audience shows the artists and bands they love and know from since they were little such as Lou Reed. MOJO use the block capitals a lot on the main cover to make the titles stand out and make them easy to read.
The red circle that shows the reviews is paced underneath the title and in ed which pops out and makes it obvious that MOJO have a high viewership.The free cd in the magazine includes song from the 'american underground scene' which means the songs included are made by artist that aren't as well known and are recommended for the audience who buy and read MOJO and like the music that MOJO review. Text around the main image is placed in a way as to not cover the main focus of the front cover which is Dave Grohl and his generation of artists and bands.
DIRT
When you analyse typography, look at connotations and link to the TA.
In the magazine, Mojo use bold fonts and bright colours to connote that they are bold with what they right and the things they right about are new and entertaining so people will be inclined to buy the magazine. And for the audience who already buy this magazine and read it they know that there are new stores to read about.
Representation
L/O to explore the concept of representation in music magazines 1-11-18
Stereotypes
Teenagers- Lazy and always angry or upset, rude and arrogant
Men-Drink beer and are quite fat and hairy, they are seen to be any and to not do much work around the house, stronger than women
Americans-Fat, support baseball or basketball teams, very big food, have guns
Lesbians-Colourful hair that is short, tattoos and male-like features, hate men.
Guitar- Shows his passion and what he's famous for
Tattoos- Tattoos are a form of art, this shows he is creative and artistic.
Hair and clothes- Simple black top and 'messy hair' shows he isn't fussed about appearance and doesn't care about expensive clothes
Expression- Smile, shows he is happy and an upbeat kind of person.
Foo fighters were formed after Nirvana ended, they are/were a rock band, in their 7th album it seemed they became more of a post-grunge band
Age = Relatively young, 25 years old
Gender = Male
Ethnicity = African american
Genre = Rap
Personality = Looks serious
Genre stereotypes = Mostly back males who rap in an angry manor and 'showboat' their jewellery and money.
In this photo Chance is looking serious, and half his face is covered by a shadow, which could say he has a dark side. Also having a beard and moustache shows he is kind of old and also shows he is masculine.
Representation 5-11-18
L/O: to create a magazine cover showing an understanding of representation
WWW:
I did actually news that is current
The colour scheme
The editing
Ebi:
Better Background
More News
More colour
Music Videos
L/O: to research chosen case studies and how they are represented
Concept: The most common form of music video is Performance / Narrative. This is a video that shows a performance be the band / artist / but also has a narrative within it.
Performance: A performance based video shows the artist /band /group performance throughout the song and sometimes can play throughout the whole video.
L/O: to explore media terminology used to analyse exam texts 19/11/18
See terminology page
Media language in music videos
L/O: to explore the use of Media Language in Music videos. 22/11/18
Michael Jackson - Black or White
This music video is about racism, and how we are equal. Michael was born with vitiligo so over time his skin colour changed as he used to bleach it, this was obviously him asking people to also see him as the same person.
London - Aj x Deno ft EO
This song has 2 features which is helpful so these new artists can make it big and make money and eventually also feature other artists.
Media language in music videos
L/O: to explore the use of Media Language in Music videos. 29/11/18
Case 3
Narrative = Little mix
Performance = Vamps
.The Vamps - Somebody to you
.In this music video the artists perform to the girls that come to their party and to the camera
.The video does look very natural and the make up and clothes used fit the genre and video setting
.This video follows genre conventions by using a bright sunny setting, involving the key instruments, dressing them in casual yet effective clothes.
.No there is not and diegetic sound
.The editing does match the pace of the song, and stays the same throughout. No special effects are used and the only transitions used are dissolves and wipes.
.The camerawork is linear
.The camera is a mixture of smooth and handheld to make it seem realistic
.Yes it is saturated
.It promotes going out and having fun with your mates and mingling with new people
.It follows it by dressing them in summer time clothes as they are in a beach which links with summer
Little Mix - Black Magic
.Yes to the camera
.No because they are using magic
.By using a colour palette that is bright and colourful which connotes happiness
.No
.Yes, yes it does change between them, special effects are used constantly throughout the video, wipe and dissolves are used
.It is linear and bits are a montage
.It is hand held and quite smooth to make the video seem realistic
.The video is saturated
.It promotes happiness and that being rude and mean to people isn't a good thing as eventually you will get karma
.In the video the girls are sexualised because they are wearing lots of make-up, crop tops and short skirts
Representation in music videos 3/12/18
L/o: to analyse representation in music videos
In this scene the girls are sexualised as they are dressed in short skirts, low cut tops and high heels.
They are also wearing lots of make up to make them look better then before they transform
Before they transform they are dressed in 'nerd' type outfits. They have glasses, no make up and are covered up compared to how they are at the end.
One of them is carrying their books i their arms which links to stereotypical american schools where nerd carry round their books and get them smacked out of their arms by a bully like shown in the video.
1) They are all heterosexual females
2) To go out with your mates and socialise and make friends and do things you wouldn't usually do
3) That everyone is equal
4) Their gender and age is represented by showing them being 14-18 and falling in love.
5) Disability isn't shown within the video
6) The stereotypes used is that girls are extremely sexualised but that you are allowed to dress however you want.
7) The artists are shown as young girls who are in love and that should wear revealing stuff to get boys attention
8) Their society is represented as a stereotypical school that there is a boy that is with the wrong girl who is mean to the other 'unpopular' females.
9) Girls who wear lots of makeup and wear revealing clothes are shown as attractive
10) The main message being sent out is that bullying is not okay and that if you want something you should pursue it
In the video they are dressed i tank tops or short sleeved t shirts with shorts, this gives off a summer vibe and getting tans. These can also be used to show off muscle.
These gives off the impression that the guys are showing themselves off to the girls to get their attention
The girls are extremely sexualised in this video as they are dressed in very revealing clothes such as cropped tops and short shorts and bathing suits .
This is yet again used to make to make them look sexualised toward the men and to give off that they are trying to get their attention.
1) That they are all heterosexual
2) That you should go out and enjoy the sun and that you should go out wth your mates and meet new people
3) That everyone is equal
4) Their gender and age is represented by showing them being 14-18 and falling in love.
5) Disability isn't shown in the video
6) That in the sun boys wear shorts and t shirts and that girls can wear revealing clothes to get a tan
7) Energetic and sporty
8) That all guys in the UK like football
9) That slicked back hair and revealing clothes are attractive
10) That when going out you should be confident and comfortable
L/O: to review representation of videos and practise exam style question 13/12/18
Similarities
- Similar primary colours
- The costumes and props are based on location
- In both they perform to the camera, the shots generate pace to match the song,
- The intertextuality lies on the location and relates to beach party and high schools.
- Both show being straight as normal
- Always seen in a group
Differences:
- The Vamps is party and play apposed to going to school
- Little max uses Cgi whereas Vamps use just shots
- The Vamps gives off an edgier feel
- Little mix is looser
- The Vamps shows the male gaze and that women are shows as objects
- That The Little Mix are only interested in looking good for the boys attention
Explain ONE way in which music videos use media language differ from each other.
Refer to ONE example of contrasting media language in TWO music videos you have studied to support your answer.
The music videos 'Somebody To You' and 'Black Magic' differ from each other in many ways.
The music video uses camerawork to differ from the other, this is shown in many scenes such as in 'black magic' when they are in the room together performing the spells they use CGI to show the magic where as is the whole of 'somebody to you' there isn't any CGI and the whole video is based on shots, in my opinion the 'somebody to you' looks better as it doesn't use CGI. As well as the CGI the two are different as 'Black magic' shows the girls going to school whereas the 'Somebody to you' video shows the boys as being party and play.
As a conclusion these two videos are very different in camerawork but are both aimed at the same audience
Exam Practise 10/02/19
L/O: To review representation of videos and practise exam style question
BBC Radio 1 Live Lounge
L/O: to research the radio industry and BBC Radio 1
BBC operates 10 different stations with a wide range of content, from pop to rock to classical to new artists, with 40 regional radio stations and a funding by a licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television. The main competition to PSB radio is commercial radio stations
5 different commercial radio stations are, Premiers radio, Radio X, Smooth Extra, Sunrise radio and Heart radio. Ways people can listen to BBC Radio 1 is, online, in a car radio or on a household radio
BBC Radio 1 14-1-19
L/O: To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience
Public Service Broadcast: Delivering trusted news, UK-originated programmes and distinctive content.This means that it is only broadcasted to entertain and inform not to make money.
Radio 1: Radio 1 is aimed at 16-29 year olds, so they adjust their music, presenters, and whats in their playlists so the age group enjoy the music and enjoy the feel. They will keep the presenters in the same age group so they have a common ground and so the presenters know what language to use and reference pop culture that the 16-29 year olds will understand and enjoy hearing and relating to.
Remit of Radio 1
. They have to entertain and engage a wide range of young listeners
. The TA is 16-29 year olds
. Support new artists and music especially from the uk
. And provide a platform for live music
How does Radio 1 meet their remit?
Engaging with their listeners:
They put modern music on there by todays top artists and put their new music in mix playlists.
Supporting new artists:
They have their own section for new artists containing several artists and their styles, this gives them a 'foot in the door' so they can progress in their career.
A platform for live music:
They also gave a section for live music, live lounge and live sessions
Convergence:
The merging of previously distinct media technologies and media forms due to digitization and computer networking
What advantage is there for (1)the BBC (2)Vevo or (3) the audience?
1) The BBC gets larger audience and publicity and get new audience through Vevo.
2) Vevo get higher recognition and gain money, they also get BBC audience.
3) The audience gain another platform to enjoy their music, there is no time limit.
Radio Online:
.Interactive participation
.Exclusive content
.They use webcams so its not just their voices
.They decide whats in it
Regulation 16/01/19
L/O: To explore how the BBC is regulated
Ofcom regulates radio and TV to determine if the broadcasting code.
Ofcom makes sure all the codes are kept and that no companies breach it.
Plurality: Preventing any one media owner or voice having too much influence over public opinion and the political agenda.
To make sure no one is offended and that it includes everyone and makes sure everyone can keep their own beliefs.
Appropriate scheduling would be showing different shows at different times to make sure children don't watch inappropriate content.
Whats it about: Classical music
How will it run: 5 days a week
What will it include: classical music and Q and A's
Where would it be broadcasted from: Spain and France
What restrictions would you need to be aware of: The mid-day rules that say it must be family friendly so it doesn't effect growth.
Who is the TA: 45-70 year olds
What time would it be broad casted from: 9am-3pm as the TA usually get up quite early and we don't want it to go on al day.
How can you target your demographic and why: We would do this by running it in areas where most older people lived, therefore they would hear about it and have a station to listen to all day.
Advertising: We would get the main pirate FM to mention it every so often.
Content: We would play music that their generation would listen to and enjoy.
I chose the design as the design links to the name, the yellow looks like the sun or a light which connotes to happiness and means we give light on new upcoming artists in this genre.
Live Lounge 24/1/19
L/O: to analyse the structure of the live lounge and audience appeal
. It is on BBC 1 and BBC 1 Xtra
. Xtra is digital
. Clara Amfo and Dj Ace host it
. Predominately R and B
. Its niche
Having your music on two platforms allows you to have a wider audience.
Clara Amfo:
DJ Ace:
What are the audience appeals of the live lounge?
They are doing something different, and the audience get to her their favourite bands playing their songs and a recent hit, or they hear their favourite songs played by hit bands.
Why is it different to other radio shows?
Its different as its live and offers a variety of music and musicians to perform. They also feature new upcoming bands and artists unlike dos radio.
Radio 1 website
What artists are mentioned?
Ariana Grande, Diplo and friends and Benji B.
What other Live Lounge products are there available?
Live Lounge month and Live Lounge Uncovered, they also make a compilation CD annually.
What can be accessed?
L/O: To identify and explain different much genres
pop
rock
rap
edm
dubstep
classical
jazz
hip hop
reggae
country western
opera
j pop
k pop
grime
disco
heavy metal
Rock
1.They all have their own style but wear darker colours and wigs or longer hair
2.They all sound different but they are mostly fast with guitars and drums and pianos,electric guitars,precision and back up singers
3.They sing about love,life,people
Pop
1.The men usually wear jeans and a shirts or t shirts and maybe with hats and jumpers with trainers. The women usually wear t shirts with skirts or dresses with makeup and maybe wigs or without and have natural hair with hair products.
2.They usually use drum machines or programmes to make their beats and music but they sometimes use guitars and drums and pianos.
3.They mostly sing about love and heartbreak.
Country western
1.The men usually wear cowboy hats,jeans,cowboy boots snd a shirt
The women usually wear cowboy hats,jeans,tight fitting tops,shorts or skirts, and sometimes cowboy boots
2.They usually have acoustic guitars with banjos,drums,,harmonicas,back up singers,side guitars.
3.Usually they sing about love and heartbreak
4.Is aimed at people that live in america out in the west.
5. Online music magazines and Online radio station
6. The link to the song is Here
Music Magazine
13/9/18
L/O: To explore the terminology and genres or popular music magazines
Typography: The style and appearance of the printed titles
Layout: The way it is presented on the page
Lexis: The language they use, usually it's complex
Colour palette: A range of colours they use to show different thing and or emotions
Mis en scene: The arrangement of the scenery or props in a picture or theatrical performance
(me's on sen)
Pop magazines:
All these magazines have a few things in common, and they are:
Bright colours(mainly pink)
Big titles
The main person is smiling
They all have lots of cover lines and minor images
Rock Magazines:
All these magazines have a few things in common, and they are:
Dark colours
Big titles
Lots of cover lines
They draw attention to the main person/people
Rap:
All these magazines have a few things in common, and they are:
None of them are smiling making them look kind of scary and mysterious
The shots are above the waist
The colours are mainly red
The colour green and gold are used to show money
They don't have any minor images
The titles are all bold and easy to read
Music Magazines 17/09/18
L/O: to identify and analyse a target audience using demographics and psychographics
Mix Mag-Dance music
Target audience- 18-28 year olds and people who love dancing and drinking
Identifying the audience:
Gender
Age
Location
Religion
Interests/Hobbies
Sexuality
Class (Posh/rich)
Income
Values/ideology
Existing or new audience
Race?
Demographics: Facts about a person
Age
Race
Location
Employment status
Personality
Values
Attitudes
Interests
Lifestyles
Demographics:
Age:18-28
Gender:Neutral
Race:Any
Location:Urban
Employment status:Any
Psychographics:
Egoists and innovators
Explorer and succeeder
Self actualisers and innovators
Social Grade Categories
C1
Genre and target audience 20-9-18
L/O: to identify target audiences for a a variety of music magazine genres and link to genre codes
Billboard:
The colours are mellow which is a reflection on the artists music and it features a hit artist which will appeal to the TA
Age: 19-28
Gender: Mixed
Location: Urban
Employment status: Employed with money to spend on nights out
Mojo:
The colours reflect on the bans playing style which is rock, so the colours suit the genre and bands
playing style.
Age: 29-50
Gender: Predominately male
Location Urban maybe country
Employment status: Employed with money to spend
Kerang!:
The colours red, black, grey and white to reflect the music style. The front cover kinda links to the attitudes of the audience
Age: 20-50
Gender: Mostly male
Location: Urban
Employment status: Employed
XXL:
The front cover indicates that the more money they have the better, materialism
Age: 14-28
Gender: Mostly male
Location: urban
Employment status: Employed
Mojo magazine research:
Genre: From classic and modern rock, folk, soul, country to reggae,electronic and experimental
Circulation figures: 79,345
Publisher: Emap and since January 2008 by Bauer
Ta: rock lovers
Examples of artists featured: Dave Gohl, David Bowie and Oasis
Price: £4.59 per issue
The Magazine Industry 27/09/18
L/o: to explore the magazine industry ownership, regulation and revenue
Definitions
Conglomerate: a thing that includes groups of people.
Globalised: when a group or company runs globally.
Diversity: expanding and and branching out your company.
Regulation: setting standards or rules.
Revenue: income, especially when of an organisation and of a substantial nature.
Circulation:the number or copies a issue would sell.
What's on Tv: Published by Time Inc
Radio Times: Published by Hubert Burda Media
Tv Choice: Published by Bauer
Take A Break: Published by Bauer
Good Housekeeping: Published by Hearst Communications
Cosmopolitan: Published by Hearst Communications
BBC Gardeners world: Published by Hubert Burda Media
How many magazines does Bauer own? 600+
What other Uk magazines does it own ? Q and Mojo
How have they diversified the MOJO brand? They created an online Mojo platform so they hopefully won't lose money.
What other type of media companies does it own ? Film and tv, Cars and bikes,Gardening, Fish-keeping, Photography, Train, Fishing, Fashion, Golfing, Walking/Running and Mother care.
Which agencies regulate magazines ? IPSO and Impress
Which one did Bauer join ?
IPSO
Magazines receive revenue from what four sources ?
Advertising, Sales, Circulation and Subscriptions
Why do you think there has been a fall in print magazine sales? and ow can they try to fix it?
Cause everyone can find it on the internet so magazines are putting it online.
MOJO Magazine 1/10/18
L/O: to explore and define the magazine's target audience
They are 'Award winning"
High quality articles
New/Old artist's always the popular ones
It is a mix or all genres as long as its high quality
Every issue has a bespoke CD (print copies only)
They feature classic music as-well as the new stuff
Biggest music magazine in the UK
'If you are featured in MOJO you matter'
Hight brand values and integrity
High quality journalism
'Carefully crafted'
Covers all genres of music, ''Quality over popularity''
Weekly magazines target a working class audience
Monthly magazines target a middle class audience
MOJO Audience
Circulation= 68,000
Readership= 138,000
Its audience is mainly niche
Demographic= 68% male
Mean age= 42
ABC1 profile= 49%
Psychographics:
Still buy CD,s but will still use modern music sharing websites
Don't like pop as much as the things they grow p with
Like band like:The Beatles, Dylan, Bowie, Pink Floyd, Led Zeppelin, Neil Young and The Rolling Stones.
High disposable income, music defines them
Passionate about music
Go to live gigs
Active music site subscribers
Likely to be married with kids
Recommends bands to friends and family
MOJO: Ises and Gratification 4/10/18
L/O: to identify what audiences get out of music magazines.
U&G
1.Surveillance
2.Personal Identity
3.Relationhips
4.Diversion/Escapism
Personal Identity: They would identify with the old music that they love and identify with the artists, (fandom). They may see the artists as role models.
Social Interaction: The magazines might offer news or gossip on artists to do with their lives. Most magazines will always have the same page layouts such as at the gossip pages and so on.
Entertainment: The magazines offer comedy gossip, CD's and other free things such as amazing visuals. They also offer an space from the real world into the artists lives.
Surveillance: The magazines give a sense of being in tact with the rest of the world an and giving info about popular music. They offer reviews of artist, tv and films, they answer questions given to the artists by fans.
Cover analysis
L/O: to analyse the cover of magazines, linking it to the genre or audience 11-10-18
Babyboomer: a person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.
Diversification: the process of a company enlarging or varying its range of products or field of operation.
Audience adress: the way the audience is influenced and involves them.
Discerning: having or showing good judgement.
House style: a company's preferred manner of presentation and layout of written material.
Dave Grohl: He is the lead singer of the foo fighters, they are a rock band.
Lou reed: He was the guitarist of Velvet Underground and died in 2013
Nirvana: Nirvana was an American rock band formed by lead singer and guitarist Kurt Cobain. Nirvana went through a succession of drummers, the longest-lasting and best-known being Dave Grohl, who joined in 1990.
Elvis: Presley was an American singer and actor. Regarded as one of the most significant cultural icons of the 20th century, he is often referred to as the "King of Rock and Roll". He died in 1977
Ian Dury: Dury was an English singer-songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer of Ian Dury and the Blockheads
Sparks: Sparks is an American pop and rock band formed in Los Angeles in 1972 by brothers Ron and Russell Mael. The duo formed in 1968 under the name Halfnelson.
Dave Gilmour: Gilmour, CBE is an English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd. He joined the group as guitarist and co-lead vocalist in 1968
Cat Stevens: Cat Stevens, is a British singer-songwriter and multi-instrumentalist. His 1967 debut album reached the top 10 in the UK, and the album's title song "Matthew and Son" charted at number 2 on the UK Singles Chart.
MOJO Analysis
L/O: to analyse the cover of a mojo magazine, linking it to genre and audience
The mid shot of Dave Grohl makes him look very serious, this reflects how the magazines take what they publish and how the fans feel about MOJO and the music industry.
MOJO have used Dave Grohl in this magazine to show they use older artists as well as the new young artists, in showing someone like him on the front cover it could attract the older target audience and encourage them to pick up a magazine that involves one of the artists of their era.
A majority of the artists involved on the front cover are older and were influential on the 'baby boomer' audience who would have heard these artist as they were growing up, especially Elvis who started in the early 1950's 5 years after ww2.
The sans serif and block capitals that are used on the title for MOJO are used well, they make the title stand out and give the magazine its own look, these also reflect on the things that they report and review in their magazines, the curved edges on the title could show that they show the smooth side of music and the block capitals show they also show the heavier and stand out side of music like heavy metal and rock. Minor lines o the magazine give previews to what we will be seeing later on in the magazine and for the older audience shows the artists and bands they love and know from since they were little such as Lou Reed. MOJO use the block capitals a lot on the main cover to make the titles stand out and make them easy to read.
The red circle that shows the reviews is paced underneath the title and in ed which pops out and makes it obvious that MOJO have a high viewership.The free cd in the magazine includes song from the 'american underground scene' which means the songs included are made by artist that aren't as well known and are recommended for the audience who buy and read MOJO and like the music that MOJO review. Text around the main image is placed in a way as to not cover the main focus of the front cover which is Dave Grohl and his generation of artists and bands.
DIRT
When you analyse typography, look at connotations and link to the TA.
In the magazine, Mojo use bold fonts and bright colours to connote that they are bold with what they right and the things they right about are new and entertaining so people will be inclined to buy the magazine. And for the audience who already buy this magazine and read it they know that there are new stores to read about.
Representation
L/O to explore the concept of representation in music magazines 1-11-18
Stereotypes
Teenagers- Lazy and always angry or upset, rude and arrogant
Men-Drink beer and are quite fat and hairy, they are seen to be any and to not do much work around the house, stronger than women
Americans-Fat, support baseball or basketball teams, very big food, have guns
Lesbians-Colourful hair that is short, tattoos and male-like features, hate men.
Guitar- Shows his passion and what he's famous for
Tattoos- Tattoos are a form of art, this shows he is creative and artistic.
Hair and clothes- Simple black top and 'messy hair' shows he isn't fussed about appearance and doesn't care about expensive clothes
Expression- Smile, shows he is happy and an upbeat kind of person.
Foo fighters were formed after Nirvana ended, they are/were a rock band, in their 7th album it seemed they became more of a post-grunge band
Age = Relatively young, 25 years oldGender = Male
Ethnicity = African american
Genre = Rap
Personality = Looks serious
Genre stereotypes = Mostly back males who rap in an angry manor and 'showboat' their jewellery and money.
In this photo Chance is looking serious, and half his face is covered by a shadow, which could say he has a dark side. Also having a beard and moustache shows he is kind of old and also shows he is masculine.
Representation 5-11-18
L/O: to create a magazine cover showing an understanding of representation
WWW:
I did actually news that is current
The colour scheme
The editing
Ebi:
Better Background
More News
More colour
Music Videos
L/O: to research chosen case studies and how they are represented
Concept: The most common form of music video is Performance / Narrative. This is a video that shows a performance be the band / artist / but also has a narrative within it.
Performance: A performance based video shows the artist /band /group performance throughout the song and sometimes can play throughout the whole video.
L/O: to explore media terminology used to analyse exam texts 19/11/18
See terminology page
Media language in music videos
L/O: to explore the use of Media Language in Music videos. 22/11/18
Michael Jackson - Black or White
This music video is about racism, and how we are equal. Michael was born with vitiligo so over time his skin colour changed as he used to bleach it, this was obviously him asking people to also see him as the same person.
London - Aj x Deno ft EO
This song has 2 features which is helpful so these new artists can make it big and make money and eventually also feature other artists.
Media language in music videos
L/O: to explore the use of Media Language in Music videos. 29/11/18
Case 3
Narrative = Little mix
Performance = Vamps
.The Vamps - Somebody to you
.In this music video the artists perform to the girls that come to their party and to the camera
.The video does look very natural and the make up and clothes used fit the genre and video setting
.This video follows genre conventions by using a bright sunny setting, involving the key instruments, dressing them in casual yet effective clothes.
.No there is not and diegetic sound
.The editing does match the pace of the song, and stays the same throughout. No special effects are used and the only transitions used are dissolves and wipes.
.The camerawork is linear
.The camera is a mixture of smooth and handheld to make it seem realistic
.Yes it is saturated
.It promotes going out and having fun with your mates and mingling with new people
.It follows it by dressing them in summer time clothes as they are in a beach which links with summer
Little Mix - Black Magic
.Yes to the camera
.No because they are using magic
.By using a colour palette that is bright and colourful which connotes happiness
.No
.Yes, yes it does change between them, special effects are used constantly throughout the video, wipe and dissolves are used
.It is linear and bits are a montage
.It is hand held and quite smooth to make the video seem realistic
.The video is saturated
.It promotes happiness and that being rude and mean to people isn't a good thing as eventually you will get karma
.In the video the girls are sexualised because they are wearing lots of make-up, crop tops and short skirts
Representation in music videos 3/12/18
L/o: to analyse representation in music videos
In this scene the girls are sexualised as they are dressed in short skirts, low cut tops and high heels.
They are also wearing lots of make up to make them look better then before they transform
Before they transform they are dressed in 'nerd' type outfits. They have glasses, no make up and are covered up compared to how they are at the end.
One of them is carrying their books i their arms which links to stereotypical american schools where nerd carry round their books and get them smacked out of their arms by a bully like shown in the video.
1) They are all heterosexual females
2) To go out with your mates and socialise and make friends and do things you wouldn't usually do
3) That everyone is equal
4) Their gender and age is represented by showing them being 14-18 and falling in love.
5) Disability isn't shown within the video
6) The stereotypes used is that girls are extremely sexualised but that you are allowed to dress however you want.
7) The artists are shown as young girls who are in love and that should wear revealing stuff to get boys attention
8) Their society is represented as a stereotypical school that there is a boy that is with the wrong girl who is mean to the other 'unpopular' females.
9) Girls who wear lots of makeup and wear revealing clothes are shown as attractive
10) The main message being sent out is that bullying is not okay and that if you want something you should pursue it
In the video they are dressed i tank tops or short sleeved t shirts with shorts, this gives off a summer vibe and getting tans. These can also be used to show off muscle.
These gives off the impression that the guys are showing themselves off to the girls to get their attention
The girls are extremely sexualised in this video as they are dressed in very revealing clothes such as cropped tops and short shorts and bathing suits .
This is yet again used to make to make them look sexualised toward the men and to give off that they are trying to get their attention.
1) That they are all heterosexual
2) That you should go out and enjoy the sun and that you should go out wth your mates and meet new people
3) That everyone is equal
4) Their gender and age is represented by showing them being 14-18 and falling in love.
5) Disability isn't shown in the video
6) That in the sun boys wear shorts and t shirts and that girls can wear revealing clothes to get a tan
7) Energetic and sporty
8) That all guys in the UK like football
9) That slicked back hair and revealing clothes are attractive
10) That when going out you should be confident and comfortable
L/O: to review representation of videos and practise exam style question 13/12/18
Similarities
- Similar primary colours
- The costumes and props are based on location
- In both they perform to the camera, the shots generate pace to match the song,
- The intertextuality lies on the location and relates to beach party and high schools.
- Both show being straight as normal
- Always seen in a group
Differences:
- The Vamps is party and play apposed to going to school
- Little max uses Cgi whereas Vamps use just shots
- The Vamps gives off an edgier feel
- Little mix is looser
- The Vamps shows the male gaze and that women are shows as objects
- That The Little Mix are only interested in looking good for the boys attention
Explain ONE way in which music videos use media language differ from each other.
Refer to ONE example of contrasting media language in TWO music videos you have studied to support your answer.
The music videos 'Somebody To You' and 'Black Magic' differ from each other in many ways.
The music video uses camerawork to differ from the other, this is shown in many scenes such as in 'black magic' when they are in the room together performing the spells they use CGI to show the magic where as is the whole of 'somebody to you' there isn't any CGI and the whole video is based on shots, in my opinion the 'somebody to you' looks better as it doesn't use CGI. As well as the CGI the two are different as 'Black magic' shows the girls going to school whereas the 'Somebody to you' video shows the boys as being party and play.
As a conclusion these two videos are very different in camerawork but are both aimed at the same audience
Exam Practise 10/02/19
L/O: To review representation of videos and practise exam style question
BBC Radio 1 Live Lounge
L/O: to research the radio industry and BBC Radio 1
BBC operates 10 different stations with a wide range of content, from pop to rock to classical to new artists, with 40 regional radio stations and a funding by a licence fee which is charged to all British households, companies, and organisations using any type of equipment to receive or record live television. The main competition to PSB radio is commercial radio stations
5 different commercial radio stations are, Premiers radio, Radio X, Smooth Extra, Sunrise radio and Heart radio. Ways people can listen to BBC Radio 1 is, online, in a car radio or on a household radio
BBC Radio 1 14-1-19
L/O: To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience
Public Service Broadcast: Delivering trusted news, UK-originated programmes and distinctive content.This means that it is only broadcasted to entertain and inform not to make money.
Radio 1: Radio 1 is aimed at 16-29 year olds, so they adjust their music, presenters, and whats in their playlists so the age group enjoy the music and enjoy the feel. They will keep the presenters in the same age group so they have a common ground and so the presenters know what language to use and reference pop culture that the 16-29 year olds will understand and enjoy hearing and relating to.
Remit of Radio 1
. They have to entertain and engage a wide range of young listeners
. The TA is 16-29 year olds
. Support new artists and music especially from the uk
. And provide a platform for live music
How does Radio 1 meet their remit?
Engaging with their listeners:
They put modern music on there by todays top artists and put their new music in mix playlists.
Supporting new artists:
They have their own section for new artists containing several artists and their styles, this gives them a 'foot in the door' so they can progress in their career.
A platform for live music:
They also gave a section for live music, live lounge and live sessions
Convergence:
The merging of previously distinct media technologies and media forms due to digitization and computer networking
What advantage is there for (1)the BBC (2)Vevo or (3) the audience?
1) The BBC gets larger audience and publicity and get new audience through Vevo.
2) Vevo get higher recognition and gain money, they also get BBC audience.
3) The audience gain another platform to enjoy their music, there is no time limit.
Radio Online:
.Interactive participation
.Exclusive content
.They use webcams so its not just their voices
.They decide whats in it
Regulation 16/01/19
L/O: To explore how the BBC is regulated
Ofcom regulates radio and TV to determine if the broadcasting code.
Ofcom makes sure all the codes are kept and that no companies breach it.
Plurality: Preventing any one media owner or voice having too much influence over public opinion and the political agenda.
To make sure no one is offended and that it includes everyone and makes sure everyone can keep their own beliefs.
Appropriate scheduling would be showing different shows at different times to make sure children don't watch inappropriate content.
Whats it about: Classical music
How will it run: 5 days a week
What will it include: classical music and Q and A's
Where would it be broadcasted from: Spain and France
What restrictions would you need to be aware of: The mid-day rules that say it must be family friendly so it doesn't effect growth.
Who is the TA: 45-70 year olds
What time would it be broad casted from: 9am-3pm as the TA usually get up quite early and we don't want it to go on al day.
How can you target your demographic and why: We would do this by running it in areas where most older people lived, therefore they would hear about it and have a station to listen to all day.
Advertising: We would get the main pirate FM to mention it every so often.
Content: We would play music that their generation would listen to and enjoy.
I chose the design as the design links to the name, the yellow looks like the sun or a light which connotes to happiness and means we give light on new upcoming artists in this genre.
Live Lounge 24/1/19
L/O: to analyse the structure of the live lounge and audience appeal
. It is on BBC 1 and BBC 1 Xtra
. Xtra is digital
. Clara Amfo and Dj Ace host it
. Predominately R and B
. Its niche
Having your music on two platforms allows you to have a wider audience.
Clara Amfo:
Starting out as a marketing intern at KISS FM, and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.
Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apollo and has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.
In 2013, she was hired as the host of MTV's weekly Official UK Top 40.
In 2015, Amfo became the host of The Official Chart on BBC Radio 1. In February 2015 it was also announced that she would be taking over from Fearne Cotton as host of Radio 1's mid-morning show – home of the Live Lounge – on 25 May 2015, and therefore be departing from 1Xtra's weekend breakfast show.
In February 2017, Amfo presented backstage at the BRIT Awards for ITV2. In December 2017, she presented The Year in Music 2017 with Claudia Winkleman on BBC Two. She also presented Top of the Pops for the first time, with Fearne Cotton on BBC One.
DJ Ace:
After winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, he later co-presented BBC Radio 1Xtra's drivetime show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. He left BBC Radio 1Xtra in September 2012.
And interviewing Jimmy Savile and former 1980s WWE wrestling stars. Guests on their show include musicians and artists such as Chamillionaire, Ne-Yo, Missy Elliott, Beenie Man, Wiley, GZA, Asher D, Chris Brown, T.I., Lupe Fiasco, Jamie Foxx and John Legend.
They have also travelled to Japan, Germany and Ayia Napa, and were on the International Summer Tour '06 with TwiceasNice as part of their resident team of DJs.
Ace and Vis work closely with BBC Blast, often appearing at tour events to give young people an insight into working in radio.
Ace returned to Radio 1Xtra in 2014 to cover various weekend programmes. In May 2015 Ace officially re-joined 1Xtra to present weekend breakfast from 6 to 10 am. Following Trevor Nelson's move to weekend afternoons in January 2016, Ace became the new host of 1Xtra's Live Lounge - weekdays 10 am – 1 pm.
What are the audience appeals of the live lounge?
They are doing something different, and the audience get to her their favourite bands playing their songs and a recent hit, or they hear their favourite songs played by hit bands.
Why is it different to other radio shows?
Its different as its live and offers a variety of music and musicians to perform. They also feature new upcoming bands and artists unlike dos radio.
Radio 1 website
What artists are mentioned?
Ariana Grande, Diplo and friends and Benji B.
What other Live Lounge products are there available?
Live Lounge month and Live Lounge Uncovered, they also make a compilation CD annually.
What can be accessed?
Terminology - Good definitions
ReplyDeleteGenre Conventions - shows good understanding
Target Audience - Need more work on the psychographics
Analysis - starts well.
DIRT: When you analyse typography, look at connotations and link to the TA.
Music Videos: Good research and analysis of your chosen videos.
ReplyDeleteTARGET: make sure you are using accurate terminology and ensure you are talking about how the artists/setting/ideas are represented to the target audience.
Live Lounge: good research - make sure you can say how the programme meets the PSB remit