Lego Movie Poster Campaign







Lego movie posters

They released about 20 posters, these posters may have been used to draw in a second audience which is adults. These posters would have been used to show adults some of their favourite actors and actors they will know like Morgan Freeman.

Using Stereotypes
When using these stereotypes the producers can use them to pull people in by giving children a hero to look up to and someone to follow





In these two posters the stereotypes could be seen in reverse as the girl is looking cool and emit is screaming and looks scared.











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