Lego Tv Advert
1: The building blocks off success?
The Lego marketing team's main challenge is to make their products appealing to children; however, it is the parents, aunties, uncles, grandparents and godparents who hold the purse strings. This is where the joy – and the genius – comes in: The Lego Movie is a ripping adventure for kids, but is also great fun for adults.
2: What did lego do right ?
It would have been easy for Lego to make a piece of nonsense that played well for kids, but instead the company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.
3. How has it laid out foundations for future success?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. As the child grows up, they will inevitably feel nostalgic about the films they watched as a mite and watch them again in adulthood, perhaps even showing it to a young relative and beginning the cycle again. Think about how Disney's hand-drawn classics have endured, or the acclaim that meets Pixar's more modern masterpieces; a lifetime or more of awareness is created.
4. How has it got heart?
It’s a film, it needs to make people feel. And to this end, with an emotive storyline that explores the meaning of love, partnership and humanity, The Lego Movie does what it needs to do.
5. How is it all about you ?
The Lego Movie forces us to ask questions not only of the characters and the storyline, but of ourselves. The result is a resonance that drills the brand into a deep level of our psyche that’s rarely visited by commercial content.
6.How does it show that it knows its audience?
In marketing, we have content pillars – a drinks brand, for instance, might divvy up the focus of their content between product, sponsorship, cultural tie-ins and responsible drinking, apportioning each a percentage based on their objective and their audience.
300 word essay
The Lego marketing team's main challenge is to make their products appealing to children; however, it is the parents, aunties, uncles, grandparents and godparents who hold the purse strings. This is where the joy – and the genius – comes in: The Lego Movie is a ripping adventure for kids, but is also great fun for adults.
2: What did lego do right ?
It would have been easy for Lego to make a piece of nonsense that played well for kids, but instead the company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.
3. How has it laid out foundations for future success?
The benefits of this Lego film are not just limited to the supportive spending of adults either. What makes a children's movie such an enduring legacy is that it firstly finds its excitable audience in the cinema, then the young viewers eagerly snap up a DVD that can be viewed several times over and will probably sit in the DVD collection for years. As the child grows up, they will inevitably feel nostalgic about the films they watched as a mite and watch them again in adulthood, perhaps even showing it to a young relative and beginning the cycle again. Think about how Disney's hand-drawn classics have endured, or the acclaim that meets Pixar's more modern masterpieces; a lifetime or more of awareness is created.
4. How has it got heart?
It’s a film, it needs to make people feel. And to this end, with an emotive storyline that explores the meaning of love, partnership and humanity, The Lego Movie does what it needs to do.
5. How is it all about you ?
The Lego Movie forces us to ask questions not only of the characters and the storyline, but of ourselves. The result is a resonance that drills the brand into a deep level of our psyche that’s rarely visited by commercial content.
6.How does it show that it knows its audience?
In marketing, we have content pillars – a drinks brand, for instance, might divvy up the focus of their content between product, sponsorship, cultural tie-ins and responsible drinking, apportioning each a percentage based on their objective and their audience.
300 word essay
3:
Comments
Post a Comment