1: The building blocks off success? The Lego marketing team's main challenge is to make their products appealing to children; however, it is the parents, aunties, uncles, grandparents and godparents who hold the purse strings. This is where the joy – and the genius – comes in: The Lego Movie is a ripping adventure for kids, but is also great fun for adults. 2: What did lego do right ? It would have been easy for Lego to make a piece of nonsense that played well for kids, but instead the company brought in Phil Lord and Christopher Miller (of 21 Jump Street and Cloudy with a Chance of Meatballs fame) to create a genuinely funny and clever movie. For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is th e limit of your imagination. 3. How ha...